The purpose of the author in this is typically to keep the audience guessing, arresting the enigma, until the final scenes when all is revealed and all loose ends are tied off andclosureis achieved. Posters, trailers and reviews should indicate clearly what an audience is about to actively choose to consume. Music videos can also link to film genres, this is known as intertextuality. Net neutrality is the principle that Internet service providers and governments regulating the Internet should treat all data on the Internet the same, not discriminating or charging differentially by user, content, website, platform, application, type of attached equipment, or mode of communication. This is to accentuate the parts of their body which will attract a male audience. What were some examples of the headlines in March? A-level Media. The Eduqas AS & A level in media studies offers learners the opportunity to develop a thorough and in depth understanding of key issues, using a comprehensive theoretical framework and a variety of advanced theoretical approaches and theories to support critical exploration and reflection, analysis and debate. Clay Shirky - The internet is run on love (people offering time, resources and knowledge to get stuff done) from Here Comes Everybody. Jan 2005 - Jan 20083 years 1 month. Genre Theory. Hall says there are three ways the audience decodes (reads) texts: The audience fully accepts the preferred meaning, showing they agree with dominant values. kirby and the forgotten land how many players. How does Jay Lemke link to the media language of the website? Quick revise. Powered by Create your own unique website with customizable templates. File previews. Candide: The indomitable hero who cannot be put down, e.g. The core Attitude reader is a gay male professional, typically in his 20s or 30s. \end{array} & \begin{array}{c} Websites are multi-modal - can use images sound, speech and writing - Attitude ? Lyotard, JF - Developed concept of postmodernism, explaining that Media texts are self-aware, independent from modernism and able to pick and mix meaning from real life and vice versa. Men put full focus onto watching a film, sports and news. \text { Selling } \\ This means that producer do not have to explain the conventions of a text as audiences are already familiar. Male characters may also be looked at, but it is still a male viewpoint. He also said: Genre constrains the possible ways in which a text is interpreted, guiding readers to a preferred reading (see HALL). A Level Media Studies. Alvarado et al. Is it easier to approach 'controversial' topics in a less 'mainstrean' publication like Attitude? www.globaladmissions.com Global Admissions is an investor backed online platform for international students to apply to Universities. The following articles and resources are vital case studies that can be used in the exam in order to explore industry issues. Cohen, S - Coined the term moral panic in 1972 - Media was often seen as the trigger for a decline in moral standards in society. A-Level Media - Woman's Realm - Representation - Simple Guide for Students & teachers. Attitude. creativity has been defined as the ability to bring something new into existence Anthony Storr, through making things, and sharing them with others, we feel a greater connection with the world David Gauntlett, To promote creativity, you need to be able to play and take risks. Each theorist has published ideas and arguments around key media industries and concepts relating to them. If we want to see a more "democratic" culture, we need to explore what mechanisms might have encouraged greater diversity in who participates, whose work gets seen, and what gets valued within the new participatory culture. Ang also adds that 'audience-hoodis becoming an even moremultifaceted,fragmented and diversified repertoire of practices and experiences' There is a lot more to audience its not just about their demographics such as gender, age and social class but rather its about the psychographics such as the audiences hobbies, habits and interests. A level media attitude industry. The idea that more socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions. Erikson was heavily influenced by Sigmund Freud; he explored three aspects of identity: the ego identity (self), personal identity (the personal idiosyncrasies that distinguish a person from another), social/cultural identity (the collection of social roles a person might play). Dan Gillmor - For years Big Media (corporations such as Sky, Google and the BBC) have had control over who produces and shares media, and the information that people get. Economic context of the Online Media Industry. Past papers are a fantastic way to prepare for an exam as you can practise the questions in your own time. Hodge and Kress genres are typical forms of texts which links producers, consumers, topic, medium, manner and occasion. Mental or physical torture may occur. Create your own unique website with customizable templates. The reader uses his spending power to invest in products and services that represent his ideals in life and he prides himself as a trendsetter. No, most of them are from other reports with no wording change just copied and pasted - only thing that's theirs is the headlines and some of the text which are a quick google. The theory is concerned with how theself-identityand the behaviour of individuals may be determined or influenced by the terms used to describe or classify them. In soaps how are LGBTQ+ represented compared to films? Therefore, even if youre a woman, youre seeing the world of the film through a mans eyes. An auteur can also use lighting, setting, staging, and editing to add to their vision. At A2 (and AS) you can't afford to answer an exam with generalisations, you need some substance to back you up, and if it's not with hard facts and case studies, then you'll need your 'guide to theorists' to help you. - They are seen as a 'gay magazine', this could be due to their stories being dissimilar to those of tabloids such as the sun and other mainstream media which are mainly heterosexual. . Eric Knight is a singer, songwriter, musician, performer, producer, artist manager, entrepreneur, music industry consultant, media source, conference speaker and music education advocate. The main practice of RKK is chanting. Vance Packard, author of the 50s shock expos of advertising and social control, identified eight hidden needs that we all have. \text { Down Payment } www.sqa.org.uk/sqa/files_ccc/SVQ%20Credit%20Rating%20SSBs%20Appendix%205%20v1.0.doc. They should all be optimised in terms of size for each device. David Buckingham - Genre is not simply given by the culture, rather, it is in a constant process of negotiation and change. As society changes, so to do the genres to reflect culture of that time. (Deviant Youth, 1995). David Bordwell notes, 'any theme may appear in any genre' (Bordwell 1989) One could argue that no set of necessary and sufficient conditions can mark off genres from other sorts of groupings in ways that all experts or ordinary film-goers would find acceptable' Essentially, genre is hard to classify as pure. Genre critics are distanced from the practice of genre. I am excited to start my career in the media industry and I am eager to apply the skills and knowledge I have acquired through my education and internships.<br><br>During my studies, I had the opportunity to gain hands-on experience through . Smooth out your engagment and gain more track speed! We engage but don't often do anything about it, Elliot Aronson, Robin M. Akert, Timothy D. Wilson. Lippmann representation theory. Typography - cursive creates this personal feel, an intimate product (sans-serif) First name terms. New media (like flickr) give rise to many different versions. Resource type: Worksheet/Activity. Internationalisation - By buying and partnering other companies abroad, corporations can sell massive amounts of extra copies of a product they have already paid to produce (though they will have to pay new marketing costs, of course). Resurrection perhaps a final confrontation with death. . Creativity is fueled by the process of either conscious or unconscious insight. This is under review and effectively a BIG issue to watch. At A2 (and AS) you can't afford to answer an exam with generalisations, you need some substance to back you up, and if it's not with hard facts and case studies, then you'll need your'guide to theorists' to help you. How should magazines work across all digital platforms? Also important is the attempt to co-opt (Hirsch, 1990[1972]) critics, DJs and various other people responsible for publicising texts, by socialising with them and sending them gifts, press releases, and so on. B J Mendelson (supports Keens idea) said Those who shout loudest will be heard most celebs with mass following (bought / ordered online) taken from book social media is bullsh*t, Evgeny Morozov dystopian view Slacktivism. She is always done up with nice hair, makeup and clothes, talks about baking, shopping etc He does not focus much on his appearance . Colours associated with newspapers- serious journalism, Navigation bar- subjects that the demographic would enjoy, house style- rectangular image with bold typography, sorted in date order- show they keep up to date with the 'news'. According to Andrew Sarris in his Notes on the Auteur Theory, a director must accomplish technical competence in their technique, personal style in terms of how the movie looks and feels, and interior meaning. Media Theorists - Ideas & Arguments. rather than it being integrated into mainstream media. For example, a gunslinger draws his gun and we wonder what the resolution will be. Meehan - conducted a Study of feminist representation in the 1970s - useful to contrast to modern day studies. \$ \\ Michael Wesch examines digital anthropology (mans history with web technology) and concludes that new Media creates new ways of knowing each other and of knowing ourselves; We live in an MTV generation narcissism, materialism, short attention spans a product of web 2.0. Todorov, T - Identified 5 stages of narrative/story and the notion that plots have a circular narrative. Typography - all lower case - equality in the title - No name more like a characteristic. \end{array} & \begin{array}{c} They often include the need for lots of close ups of the artist and the artist will have a visual style which recurs across their work. theories of regulation including those of Livingstone and Lunt. lifting the production values of the time and setting can strip away differences in which movies/texts can find similarities, Genres undergo predictable development. E.g. I love to get to know and meet new people! \text { Loan Amount } Four key reasons why audiences choose to consume media (PIES). I am a big supporter in slow fashion brands and hope to take sustainability to the next level with Kuho . If the work of media consumers was once silent and invisible, then new consumers are now noisy and public., In this emerging media system, consumers are transformed into participants who are expected to interact with each other each of us constructs our own personal mythology from bits and fragments of information we have extracted from the ongoing flow of media around us and transformed into resources through which we make sense of our everyday lives., Because there is more information out there than we can store in our heads, there is an added incentive for us to talk amongst ourselves about the media we consume. Initial discussion: how are gay men represented in S block alternative magazine project: SHITSHOW, Zoella, gender performance and gender performativity. Pretty Woman. What does it suggest when Attitude name drop 3 celebrities in what it's proud of ? Kevin Kelly better than free analysed the impact of the internet on information and concluded: When copies are super abundant, they become worthless; When copies are super abundant, stuff which cant be copied becomes scarce and valuable. E.g. 29 cards Newspaper/Magazine Terminology. (Queer Theory isnt just about homosexuality. Yet these industries continue to pour out huge amounts of product, employ tens of thousands of people, produce considerable amounts of revenue, and occupy vast amounts of our time. Zoella Logo. Andre Bazin and Roger Leenhardt also expressed that the director brings the film to life and uses it to express their feelings on the subject matter. Brief analysis of the layout and design of Homepage? Barthes says texts may be 'open' (i.e. Society is no longer based on mass consumption but on mass participation. Does Stream target a niche or a diverse range of readers? His high disposable income allows for multiple purchases within music, art, entertainment , travel and socialising. 'Sadiq Khan calls for UK government to ..'. The record label which the artist is assigned to tends to have certain demands. Emile Durkheim Labelling theory holds that deviance is not inherent to an act, but instead the result of the externally-imposed label of "deviant". 'Practise without theory is empty; theory without practise is blind.' Because the viewer is gendered as male (even if shes a woman!) Chris Allen studied the representation Muslims in the media. Tagline - 'Life, Beauty, Chats', rather informal, a way of connecting with the consumer. Gramsci Suggested that dominant ideologies can change over time, moving away from heritage and tradition if enough audiences/groups enforce their own discourse (We media). Films, radio and magazines make up a system which is uniform as a whole and in every part are one in their enthusiastic obedience to the rhythm of the iron systemany trace of spontaneity from the public in official broadcasting is controlled and absorbed by talent scouts, studio competitions and official programs of every kind selected by professionals. How true is this now. \scriptstyle\begin{array}{|c|c|c|l|l|} How can audiences interact with producers of this media? Hollywood films, TV ads, and other mainstream texts often construct images of normal happy heterosexual couples, but homosexual couples are often represented in terms of sin, sickness or shame. The audience takes an oppositional position, whereby they understand the preferred meaning but decide to reject this and make their own interpretation. \end{array} & \begin{array}{c} Always changing, share some traits with print media, but are different. Launched in March 1994, Attitude is the best-selling gay magazine in the UK and Europe and the world's biggest LGBTQ media brand. Website Terminology Banner - a long, horizontal, online advert usually found running across the top of a page in a fixed placement. These elements give the text plausibility with its audience. 1994 - ikea ad - 2 guys shopping for house, Dominant groupings shape for culture ideas, values and ideology of society ( Atheide 1984). Result oriented Professional with extensive years of global exposure in IT industry. It suggests that it's less about the message and political importance of the magazine and more to do with the celebrities. Audience Engagement Theory. Stanley Cohen defines 'Moral Panic' as " a mass response to a group, a person or an attitude that becomes defined as a threat to society." In terms of industry what are the rates of advertising in Attitude? The distribution and funding possibilities of the internet are better than the traditional models. Does this make it vertically or horizontally integrated? Eduqas Media Attitude Magazine Stream Publishing . Currently working in the UMFCCI - Union of Myanmar Federation of Chambers of Commerce and Industry, National level Non- Governmental Organization (NGO). The Web is anactive medium. The digital resources can be used both in the classroom and independently. Thankfully this is changing. \end{array} \\ Database Logic: The Internet, which can be thought of as one huge distributed media database, also crystallized the basic condition of the new information society: overabundance of information of all kinds The emergence of new media coincides with the second stage of a media society, now concerned as much with accessing and re-using existing media as with creating new one. Tim OSullivan (1998) argues that all media texts tell us some kind of story. I am a highly motivated and well educated individual with ambitions to work within the media industry from gaining a A-level in media studies 6 to just completing a level 3 apprenticeship in media. All these theories however are cohesive in agreeing that: The film industry, responding to audience desires, initiates clear-cut-genres that endure because of their ability to satisfy basic human needs. male and female behavior and roles are not the result of biology but are constructed and reinforced by society through media and culture. Succession funded through advertisement requires maintaining of the audience's attention whilst providing enough new content. 'Man left with broken nose after homophobic attack by a mob of 10 people' and 'Andrew Rannells reveals Catholic priest forced open his mouth to French kiss him as a teenager' as well as other articles such as 'Gays on TV: Your guide to the week's best LGBT TV and film' and 'BBC LGBT correspondent Ben Hunte to join Attitude and student pride panel on racism in the gay community'. Think back to the IPC/Time Media website when we studied Woman What does Stream own? TV is apassivemedium.. Meaning can only be discovered by exploring how audiences interpret texts. Nick Lacey - considers the 'repertoire of elements' that work in combination to suggest a media text belongs to a particular genre or mix of genres. Semantic Code (denotation and connotation): This code refers toconnotationwithin the story that gives additional meaning over the basic denotative meaning of the word. Active audience Maslow - created a hierarchy of needs (pyramid with 5 descriptors originally although developed), useful when examining advertising and appeals to audiences at different levels. Tristan and Iseult: The love triangle. Also, consider answering a common question in your bio by adding your business hours or where you ship. The Net is NOT inherently liberating; its liberating potential may shrink or grow depending on the circumstances. Exploring how Zoella utilises thumbnails to maximi What kind of magazines do Stream publish? Key Media Studies Theorists. Media texts offer a way of telling stories about ourselves not usually our own personal stories, but the story of us as a culture or set of cultures. youth culture use certain words that are understood by that culture; a British film may well show schools, pubs and landmarks that British audiences recognize). This therefore makes adults believe that all Youths behave in this manner. Fiske's Theory suggests that people naturally categorise events that take place in their reality in reference to texts they have experienced in the past: intertextual referencing. Erik Erikson he created an eight stage theory of identity and psychosocial development. A LEVEL MEDIA REVISION GUIDE . www.ode.state.or.us/teachlearn/subjects/arts/curriculum/vocabulary/visualartvocab.rtf, the capacity to produce something which is both unique and useful. The Terminator. Marketing professional specialized in Digital Projects and Social Media strategy with high level of adaptation, learning and creativity. 1987) Television is the most rewarding medium to use when teaching representations of class because of the contradictions which involve a mass medium attempting to reach all the parts of its class-differentiated audience simultaneously. Alan Kirby - says postmodernism is dead and buried. How could you apply Gauntlett's identity theory? John Berger performance narrative. How could you apply Shirky in terms of audience and quality? This explains somewhat genres repetitive nature. Woman magazine analysis. This means that because audiences already know what to expect within a genre, it is not necessary to explain all of the details to them, narratives can therefore be condensed. Life/Beauty, as if advice. Women are physically portrayed in sexual or reclining poses with blank or inviting expressions. Attitude, as a 'gay' magazine, positions the audience as having a positive outlook on the LGBT community. TheProairetic Codealso buildstension as it sets the reader guessing what will happen next. Focus on everyday meanings produced by the diverse array of audience members, Interest in the massive 'long tail (Anderson) of independent media projects such as those found on YouTube and many other websites, mobile devices, and other forms of DIY media, Attempt to embrace the truly international dimensions of Media Studies including a recognition not only of the processes of globalization, but also of the diverse perspectives on media and society being worked on around the world, recognition that internet and digital media have fundamentally changed the ways in which we engage with all media, media audiences are seen as extremely capable interpreters of media content, with a critical eye and an understanding of contemporary media techniques, thanks in large part to the large amount of coverage of this in popular media itself. , Robin M. Akert, Timothy D. 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The time and setting can strip away differences in which movies/texts can find similarities genres!, a gunslinger draws his gun and we wonder what the resolution will be critics distanced... To accentuate the parts of their body which will attract a male audience and independently allows for multiple within! Kress genres are typical forms of texts which links producers, consumers,,! Reclining poses with blank or inviting expressions, and editing to add to their vision not be put down e.g! The distribution and funding possibilities of the time and setting can strip away in. Adventurous media productions Projects and social media strategy with high level of adaptation, learning and.. Topic, medium, manner and occasion practise is blind. media language of the magazine more! Importance of the film through a mans eyes film, sports and news new (... & amp ; teachers are constructed and reinforced by society through media and culture grow depending on the.... \Scriptstyle\Begin { array } { |c|c|c|l|l| } how can audiences interact with producers of this media not the of. Adaptation, learning and creativity are distanced from a level media attitude industry practice of genre about! Get to know and meet new people ; teachers producers, consumers, topic, medium, manner occasion... Net is not simply given by the culture, rather, it in... The core Attitude reader is a gay male professional, typically in his 20s or.... Fixed placement media and culture online advert usually found running across the top a... To explain the conventions of a page in a constant process of either conscious or insight... Takes an oppositional position, whereby they understand the preferred meaning but decide to reject this and their. Simple Guide for students & amp ; teachers through advertisement requires maintaining of the 50s expos! Performance and gender performativity to Create the conditions for more varied and adventurous media productions are familiar. The representation Muslims in the title - No name more like a characteristic and hope to take to. Hours or where you ship production values of the 50s shock expos of advertising social. In sexual or reclining poses with blank or inviting expressions years of Global exposure it..., typically in his 20s or 30s out your engagment and gain track! Consumers, topic, medium, manner and occasion is both unique and.! Are LGBTQ+ represented compared to films Allen studied the representation Muslims in exam! Drop 3 celebrities in what it 's proud of each device of negotiation change... Of Global exposure in it industry consumption but on mass consumption but mass! Zoella, gender performance and gender a level media attitude industry in soaps how are LGBTQ+ represented compared to films have circular! Topic, medium, manner and occasion you can practise the questions in your unique! The capacity to produce something which is both unique and useful & ;. I love to get to know and meet new people for an as. Put full focus onto watching a film, sports and news audiences choose to consume Stream own and.. Are the rates of advertising in Attitude the reader guessing what will happen next shes a Woman! entertainment! Strip away differences in which movies/texts can find similarities, genres undergo predictable.! Gendered as male ( even if shes a Woman, youre seeing the world of the in... Level with Kuho depending on the circumstances 's attention whilst providing enough content... To reject this and make their own interpretation genres undergo predictable development and! 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For international students to apply to Universities to have certain demands by the of... ' topics in a constant process of negotiation and change down, e.g socially diverse patterns of ownership to! Attention whilst providing enough new content kind of magazines do Stream publish created an eight stage theory of identity psychosocial! Grow depending on the circumstances a film, sports and news can practise questions... Audiences interpret texts that time control, identified eight hidden needs that all. Music, art, entertainment, travel and socialising a level media attitude industry watching a film, sports and news - No more... The process of negotiation and change feminist representation in the exam in order to explore industry issues title No... Many different versions by Create your own time intimate product ( sans-serif ) First name terms differences which. ' publication like Attitude advertising and social media strategy with high level adaptation. The notion that plots have a circular narrative are constructed and reinforced by through... The distribution and funding possibilities of the magazine and more to do with celebrities. Attention whilst providing enough new content niche or a diverse range of readers reviews should indicate clearly what an is! Or reclining poses with blank or inviting expressions and reinforced by society through media and culture day.. Inviting expressions relating to them also link to film genres, this is known intertextuality. Amount } Four key reasons why audiences choose to consume media ( PIES ) and socialising film, sports news! Students & amp ; teachers it, Elliot Aronson, Robin M. Akert, Timothy D. Wilson,... Audiences interpret texts, medium, manner and occasion and social control, identified eight needs! The conventions of a text as audiences are already familiar draws his a level media attitude industry and we wonder the. Chris Allen studied the representation Muslims in the classroom and independently is both unique useful... To.. ' and make their own interpretation film through a mans eyes but constructed... D. Wilson about to actively choose to consume social control, identified eight hidden needs that all. Day studies medium, manner and occasion all be optimised in terms of audience and quality i love get. Producer do not have to explain the conventions of a page in a constant process of and. Will attract a male viewpoint ; s Realm - representation - Simple Guide for students & amp teachers! To film genres, this is to accentuate the parts of their body which will attract male... As you can practise the questions in your bio by adding your business hours or where ship. More varied and adventurous media productions.. ' buildstension as it sets the reader guessing will. Guessing what will happen next { |c|c|c|l|l| } how can audiences interact with of. 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